Choose the Best Booth Staff & Presenter for Your Next Trade Show

Your booth staff and presenter can make or break your event. They’re the ones pulling people in, sparking conversations, and leaving a lasting impression. So, how do you choose the right team?

Keep reading!

First step? Look for People Who Can Actually Talk to Strangers

Trade shows are not the place for shy, quiet types (unless they’re tech wizards with jaw-dropping demos).

You need people who can start conversations, keep them flowing, and make attendees feel welcome.

If they can make small talk in an elevator without making it awkward, they’re a good pick!

Second? Energy, Energy, Energy!

Trade shows are long.

Your booth team needs to be smiling, engaging, and full of energy—even on hour seven of standing.

If someone loses enthusiasm after a 10-minute chat, imagine what they’ll be like by the afternoon!

Third? Knowledge (But Not a Walking Textbook)

Your booth staff should know your product without sounding like a script.

People don’t want a lecture; they want a conversation.

A great presenter knows how to explain your product in simple, engaging ways while keeping the crowd interested.

Fourth? Sales Skills Matter (Without Being Pushy)

Not everyone at the show is ready to buy—but they might be later.

Your team should know how to qualify leads, capture contact details, and encourage next steps without making attendees feel like they’re being chased down for a sale.

Fifth? Train Them Like They’re Part of Your Team

Even if you hire outside booth staff, don’t assume they’ll “just figure it out.”

Give them training, key talking points, and clear goals before the event.

A little prep goes a long way in making them sound like an extension of your brand.

Lastly? Don’t Wait Until the Last Minute!

Scrambling to find booth staff the week before the show?

BIG MISTAKE.

The best presenters and booth pros get booked early.

Plan ahead, interview candidates, and even do a quick test run to see how they engage.

Are You Ready to Rock Your Next Trade Show?

Your booth staff are the face of your brand.

Choose people who are friendly, knowledgeable, and energetic, and your trade show will be a hit.

Want to make your next trade show experience even better?

Download our FREE eBook, “101 Rules of Trade Show Marketing” for expert insights that will set you up for success!

At Magnet Productions, we specialize in providing top-tier booth staff and presenters who engage audiences and drive results.

Let’s make your booth the highlight of the show! Contact us today to learn how we can help.

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