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Tag Archives: visual cliff
How to Get Attendees to Jump Off the Trade Show Cliff
The key point is that booth layout and thoughtfulness has much more to do with success than booth size and “impressiveness.” It’s not about trying to blow someone away with the architectural beauty of your design. That’s really not the point. Qualified leads will say, “Wow! What an incredible booth” … and then walk right by it. That’s because it doesn’t have flow. It doesn’t invite you in … Continue reading
Posted in Booth design
Tagged Booth design, booth traffic, flow, trade shows, visual cliff
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