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Tag Archives: targeted giveaways
‘GOT SWAG?’
Ever wondered what happens to all that trade show swag after the last day of the show? Well, here’s what SHOULD happen to it. Continue reading
Top Ten Ways to Guarantee More Booth Traffic and Better Leads
Realize smaller can be better: When selecting your booth size, keep in mind that investing in a 20×40 might not guarantee you a more successful show. A smaller booth that is constantly packed is a lot less expensive than a large half-empty booth and will generate much more excitement. Think of your last dinner party. Doesn’t everyone seem to congregate in the smallest room in the house? Continue reading
Posted in Booth design, Booth staff, Going green at trade shows, Lead generation & follow up, Trade show giveaways, Trade show news & trends, Trade show presentations, Trade Show Tips, Trade shows & social media
Tagged Booth design, Booth staff, crowd gathering, lead follow up, targeted giveaways
1 Comment
Twitter at the Trade Show: What Now?
Let’s talk about utilizing Twitter within the throes of a trade show. Preferably, you’ve spent months really connecting with key people through your Twitter stream, building brand awareness and building your follower count. But that time has passed. The trade show is now. So, what can you do to harness this new cool tool? Continue reading
There is No ‘Away’ in ‘Giveaway’
For starters, take a good, hard look at your trade show giveaways. Products have a lifecycle. You purchase it from a manufacturer, who generates waste in the making of the product. That product is then packaged and travels thousands of miles to get someplace. From there, it’s redistributed, repackaged and sent out again (this time to your company). In the end, that adds up to thousands of pounds of carbon for thousands and thousands of pieces of swag. Continue reading
The Value of Giving Away Money
I recently did three days of presentations for a company that was giving away $10,000 at a trade show. The festival atmosphere this promotion conjured up was beyond incredible. I’ve seen companies give away cars and other larger-ticket items, but the buzz about this cash was unparalleled. Continue reading
Trade Show Giveaways Can Still Serve a Valuable Purpose
These days, companies are spending more frugally on “swag” and trade show attendees are coming home with less of it. This change is primarily because companies are asking a very important question: “If we lure 2,000 people into the booth with free T-shirts, are these people actually qualified leads? At Magnet Productions, we don’t think so. We think those are just people who have a rabid desire to get a new T-shirt. … Continue reading
Posted in Trade show giveaways
Tagged booth buzz, clarity, qualified leads, swag, targeted giveaways
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