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Tag Archives: recycling
Make Your Trade Show Booth Successful & Sustainable
In the vast majority of the posts on this blog, you pose a question and I do my best to give a coherent answer. This week, I’ve decided to switch it up by asking the questions of friend and colleague Tim Patterson — better known by many as the Trade Show Guy. Tim is Interpretive Exhibit’s VP of Sales and Marketing, which means he knows how to build a better booth. Continue reading
The FOUR R’s: Reuse. Reduce. Recycle … Rebrand!
We all know the “Three R’s” of green responsibility: Reuse, Reduce & Recycle. As it relates to trade shows, there’s a “Fourth R” you can remember to enhance your trade show (and overall marketing) presence: Rebrand. Find opportunities to tell your company’s story in ways that create a positive association between attendees and your company. Continue reading