Tag Archives: qualified leads

How To Scream “THANK YOU” (and why you should.)

Posted on September 3, 2012 by Ken Newman

If you’ve exhibited at enough trade shows, it’s safe to assume you’ve got your own, “Ahh, the show is over” ritual. You add one more Exhibitor Badge to the ever-growing collection on your bathroom doorknob. You peel off your incredibly … Continue reading →

Posted in Booth staff, Trade Show Tips, Trade shows & social media, Uncategorized | Tagged , , , , , , | 2 Comments

“That’s NOT in my Job Description”

Posted on May 29, 2012 by Ken Newman

This week’s “Hey Newman” blog was to be about ‘going-above-and-beyond, ‘thinking-outside-the-box,’ ‘getting-things-done.’  But instead of speaking about this in the abstract, I decided to invite fellow blogger, Jennifer Canale, to share her recent experience at a small trade show in … Continue reading →

Posted in Booth staff, Lead generation & follow up, Trade show giveaways, Trade show presentations, Uncategorized | Tagged , , , , , , , | Leave a comment

Auto-Scan Hell – When Knowing ‘Everything’ is Worse Than Knowing ‘Nothing’

Posted on September 20, 2011 by Ken Newman

They’re at it again. I can personally report from a recent large and well-known trade show that this time they’re armed with massive mounted RFID auto-scan receivers. Yes. It seems that many trade show exhibitors are still on that ill-fated mission to capture the details of EVERY attendee at the show. Sure, right now they’re “only” capturing every attendee in the vicinity of their booth … but why stop there? Just a little more wattage—a little more juice—and you can return to Headquarters touting 40,000 leads from your last show. You. Can. Have. Them. ALL. (Insert diabolical laughter, here.) Continue reading →

Posted in Booth design, Booth staff, Lead generation & follow up, Trade show news & trends | Tagged , , , , | 4 Comments

Trade Shows & Leads – How Do You Measure Success?

Posted on May 20, 2010 by Ken Newman

Many exhibitors right now have two or three crowd gatherers tasked with scanning as many people as they possibly can. It’s an easy way to rack up “leads,” but what will happen when contact is made after the show? Many of these people will say “Sorry, I just stopped by to get the flying monkeys you were giving away.” What good is analyzing your cost per lead if what you’re calling a lead is just someone filling their backpack with free stuff? What really does define a lead? Is it just anything with a pulse, or must it be something more? Continue reading →

Posted in Booth staff, Lead generation & follow up, Trade show news & trends | Tagged , , , | 3 Comments

Supercomm Dies; New Opportunities Emerge

Posted on February 23, 2010 by Ken Newman

What does the end of Supercomm really mean? Well, it means two things, the first of which was summed up quite nicely in the article quoted above. It means the future of the trade show industry is smaller, highly targeted shows where every attendee and every exhibitor can look around and feel confident they’re in the right place. The days of huge shows — where the newest enterprise server is one booth away from the latest massage chair — are ending. Continue reading →

Posted in Trade show news & trends | Tagged , , | 7 Comments

How Long Are You Waiting Before Your Lead Follow Up?

Posted on August 4, 2009 by Ken Newman

Three-quarters of the leads generated at trade shows are never followed up on … and when they are followed up, it tends to be way too late. So, what does that mean for you? It means don’t bother to spend the money on lead generation if you’re just trying to impress the people in the next booth with a big statistic. Those 2,000 leads you got don’t mean anything if you don’t do something with them. Continue reading →

Posted in Booth staff, Lead generation & follow up, Trade show news & trends, Trade show presentations | Tagged , , , , | 7 Comments

The Value of Giving Away Money

Posted on June 23, 2009 by Ken Newman

I recently did three days of presentations for a company that was giving away $10,000 at a trade show. The festival atmosphere this promotion conjured up was beyond incredible. I’ve seen companies give away cars and other larger-ticket items, but the buzz about this cash was unparalleled. Continue reading →

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Trade Show Giveaways Can Still Serve a Valuable Purpose

Posted on April 7, 2009 by Ken Newman

These days, companies are spending more frugally on “swag” and trade show attendees are coming home with less of it. This change is primarily because companies are asking a very important question: “If we lure 2,000 people into the booth with free T-shirts, are these people actually qualified leads? At Magnet Productions, we don’t think so. We think those are just people who have a rabid desire to get a new T-shirt. … Continue reading →

Posted in Trade show giveaways | Tagged , , , , | 9 Comments