Tag Archives: passion

A Tip For Exhibitors: Don’t Go To Your Next Trade Show

Posted on August 2, 2012 by Ken Newman

That’s right.  Don’t Go. Don’t go if you’d rather be anywhere else. Don’t go if you don’t like people. Don’t go if you don’t like a LOT of people. Don’t go if you can’t handle the idea that these people … Continue reading →

Posted in Booth staff, Trade show news & trends, Trade Show Tips, Uncategorized | Tagged , , , , , , , , | 3 Comments

How to ‘Connect’ with Your Trade Show Audience

Posted on October 1, 2010 by Ken Newman

Nine times out of 10, this mystical “connection” comes down to presenting to your audience instead of presenting at your audience. I’m talking about basic presentation techniques — ones that sound painfully obvious until you watch an actual live presentation and see things going horribly wrong. Today, I’d like to talk about one of the biggest offenses: ear prompter abuse, which is a problem so prevalent it should actually be criminal, as in, haul that guy off the stage and put him in solitary so he can’t hurt anyone… Continue reading →

Posted in Trade show news & trends, Trade show presentations | Tagged , , , , | 1 Comment

Do You Need a ‘Pickup Artist’ in Your Trade Show Booth?

Posted on July 20, 2010 by Ken Newman

Do your booth staffers look like sad little wallflowers? Do they look like kids at a high school social afraid to ask someone to dance? Is there a guy sitting expressionless in front of a glass bowl of Hershey’s Kisses, wondering why no one is coming up to talk to him? This “condition” is more common then you might think, especially with the smaller booths. Continue reading →

Posted in Booth design, Booth staff, Trade show giveaways, Trade show news & trends, Trade show presentations, Trade shows & social media | Tagged , , , , | 2 Comments

Passion vs. Jargon – A Trade Show Battle That Must Be Won

Posted on March 16, 2010 by Ken Newman

Specs and high-tech talking points don’t sell products and services; enthusiasm and passion do. Connecting with your audience is key. They need to hear the passion and energy in your voice, and they need to hear how that product will change their lives (or the world at large). How is this going to help people? Why should they care? What are the benefits for them? And why are you so excited about it? For some reason, answering those essential questions is most often lost in the development of the presentation script. Continue reading →

Posted in Booth staff, Lead generation & follow up, Trade show presentations | Tagged , , | 1 Comment