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Tag Archives: Nominated
How a Bunch of Has-been’s Took Over Sundance (Part II)
It was definitely the soft sell. We weren’t shoving swag or DVDs in people’s faces. It was a grassroots effort where the attendees became the advocates of our concept. And as the festival went on, the time we had to put into “selling” was reduced every day. It began to feed on itself, so after four or five days, our people were getting recognized for wearing the “Has-Been” logo and people were stopping us and asking if we had any more of those “Has-Been” t-shirts. Continue reading
How a Bunch of Has-been’s Took Over Sundance
If I could only offer one piece of advice to a trade show exhibitor, it would be: Figure out a way to get people leaving your booth to tell other people on the floor about you. You only have a finite amount of floor space. If you’re depending on foot traffic into your booth alone, it’s not going to work. You need to figure out how to get that one person who leaves and walks to the complete other side of the trade show to talk to a friend and say, “You’ve got to go over there!” That’s what we did at Sundance. Continue reading
Sundance Film Festival: A Trade Show in the Snow
The Sundance Film Festival is the largest independent film festival in the United States. But looked at another way, it’s one really big, really prestigious trade show laid out across a small ski city. Everyone is selling something. Every exhibitor has a dedicated space to present and promote what they’re selling. And there’s the widest possible range of presentations of those goods—from full sets and hired talent to over-eager personnel with little business savvy and no social skills. Sound familiar? Continue reading