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Tag Archives: Movie trailers
Last week we talked about previewing your trade show blockbuster. Now let’s figure out how to do it …
If you have a phone, you have a camera. If you have a laptop, you have a camera. And of course, if you have a decent camera … well, you have a camera! So there’s no excuse not to record something compelling.
So, when you have it, what do you do with it? Continue reading →
Movie trailers are a part of our culture. We expect them. We anticipate them. And we even seek them out when word spreads. Movie trailers create buzz. They’re easily shared. And they frame what’s to come on their own strategic terms. They are, perhaps, the ultimate form of pre-show marketing.
And yet, we put on our (trade) shows each year without making use of this essential tool. Can you imagine moviegoers arriving at the theater—their minds blank—learning about films and deciding which to attend from the posters on the walls?
Can you imagine a studio that has staked its year on the success of a blockbuster, doing nothing more than sending a flyer to a few thousand past customers?
You have all the tools you need built right into your smartphone. Got a laptop with a camera in the lid? Then, you’re a producer.
Whatever you do, don’t think of your next trade show as anything less than a feature film. Continue reading →