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Tag Archives: lead generation
How To Scream “THANK YOU” (and why you should.)
If you’ve exhibited at enough trade shows, it’s safe to assume you’ve got your own, “Ahh, the show is over” ritual. You add one more Exhibitor Badge to the ever-growing collection on your bathroom doorknob. You peel off your incredibly … Continue reading
“Smile”
Actual dialogue from a recent trade show: Me: Traffic’s really down this year, huh? Exhibitor: Yeah, a lot less people. Seems like about HALF. Me: Well, it’s not the greatest destination. Exhibitor: No kidding. But, it is what it … Continue reading
“That’s NOT in my Job Description”
This week’s “Hey Newman” blog was to be about ‘going-above-and-beyond, ‘thinking-outside-the-box,’ ‘getting-things-done.’ But instead of speaking about this in the abstract, I decided to invite fellow blogger, Jennifer Canale, to share her recent experience at a small trade show in … Continue reading
Think ‘Small’ at Your Next Trade Show
Too many companies choose large booths because it’s a status thing. Look how big we are! That model just doesn’t work anymore. It’s not essential and it’s not cost-effective. Think about it like this: People will always cram into the smallest room at a party. The same psychology exists at a tradeshow. There’s nothing more depressing than a 50×50 booth with four people walking around … and three of them are the exhibitors. When you have a 10×10 and people are bumping into each other and crowding around a single kiosk or a single monitor to watch a demo, that creates a wow factor and the impression that “there’s something really exciting going on here!” Continue reading
How Long Are You Waiting Before Your Lead Follow Up?
Three-quarters of the leads generated at trade shows are never followed up on … and when they are followed up, it tends to be way too late. So, what does that mean for you? It means don’t bother to spend the money on lead generation if you’re just trying to impress the people in the next booth with a big statistic. Those 2,000 leads you got don’t mean anything if you don’t do something with them. Continue reading