Tag Archives: lead follow up

Auto-Scan Hell – When Knowing ‘Everything’ is Worse Than Knowing ‘Nothing’

Posted on September 20, 2011 by Ken Newman

They’re at it again. I can personally report from a recent large and well-known trade show that this time they’re armed with massive mounted RFID auto-scan receivers. Yes. It seems that many trade show exhibitors are still on that ill-fated mission to capture the details of EVERY attendee at the show. Sure, right now they’re “only” capturing every attendee in the vicinity of their booth … but why stop there? Just a little more wattage—a little more juice—and you can return to Headquarters touting 40,000 leads from your last show. You. Can. Have. Them. ALL. (Insert diabolical laughter, here.) Continue reading →

Posted in Booth design, Booth staff, Lead generation & follow up, Trade show news & trends | Tagged , , , , | 4 Comments

The Value and Power of Audience Polling

Posted on March 17, 2011 by Ken Newman

Any trade show exhibitor should be able to instantly spit out 20 things that are driving their attendees (their potential leads and customers) crazy. I’m talking about real pain points, real needs and real solutions. It’s simple enough, but it’s shocking how difficult it is for many trade show exhibitors to respond. Continue reading →

Posted in Booth staff, Going green at trade shows, Lead generation & follow up, Trade show news & trends, Trade show presentations, Trade shows & social media | Tagged , , , , | Leave a comment

Top Ten Ways to Guarantee More Booth Traffic and Better Leads

Posted on May 7, 2010 by Ken Newman

Realize smaller can be better: When selecting your booth size, keep in mind that investing in a 20×40 might not guarantee you a more successful show. A smaller booth that is constantly packed is a lot less expensive than a large half-empty booth and will generate much more excitement. Think of your last dinner party. Doesn’t everyone seem to congregate in the smallest room in the house? Continue reading →

Posted in Booth design, Booth staff, Going green at trade shows, Lead generation & follow up, Trade show giveaways, Trade show news & trends, Trade show presentations, Trade Show Tips, Trade shows & social media | Tagged , , , , | 1 Comment

How Long Are You Waiting Before Your Lead Follow Up?

Posted on August 4, 2009 by Ken Newman

Three-quarters of the leads generated at trade shows are never followed up on … and when they are followed up, it tends to be way too late. So, what does that mean for you? It means don’t bother to spend the money on lead generation if you’re just trying to impress the people in the next booth with a big statistic. Those 2,000 leads you got don’t mean anything if you don’t do something with them. Continue reading →

Posted in Booth staff, Lead generation & follow up, Trade show news & trends, Trade show presentations | Tagged , , , , | 7 Comments