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Tag Archives: happy exhibitors
“Smile”
Actual dialogue from a recent trade show: Me: Traffic’s really down this year, huh? Exhibitor: Yeah, a lot less people. Seems like about HALF. Me: Well, it’s not the greatest destination. Exhibitor: No kidding. But, it is what it … Continue reading
“That’s NOT in my Job Description”
This week’s “Hey Newman” blog was to be about ‘going-above-and-beyond, ‘thinking-outside-the-box,’ ‘getting-things-done.’ But instead of speaking about this in the abstract, I decided to invite fellow blogger, Jennifer Canale, to share her recent experience at a small trade show in … Continue reading
Common Courtesy is King at Trade Shows
No trade show booth is an island. You will always have neighbors and they will be on every side of you. And your relationship with those neighbors can make or break your trade show experience. It doesn’t matter if you’re in a 70×70 and they’re in a 10×10, they can still be a valuable ally or a mortal three-day enemy. We’ve all seen or experienced booths playing “can you top this” with the volume knobs on their PA system. We’ve all seen or experienced presentations ruined by pyrotechnics, blaring rock and roll, or screams of “HEY !! WHO WANTS TO WIN AN IPAD??” If you do a trade show, it’s either happened to you or it will happen to you. But whether you wage all-out war or have a peaceful and mutually beneficial negotiation is YOUR choice. Continue reading
Top 5 Ways to Host a Successful Trade Show
Supercomm is no more. If you’re curious what that means for the trade show industry, be sure to read Part I on this topic. Today’s subject is the Top 5 Ways to Host a Successful Trade Show — and not be the next Supercomm or Comdex. Continue reading