Tag Archives: clarity

These days, companies are spending more frugally on “swag” and trade show attendees are coming home with less of it. This change is primarily because companies are asking a very important question: “If we lure 2,000 people into the booth with free T-shirts, are these people actually qualified leads? At Magnet Productions, we don’t think so. We think those are just people who have a rabid desire to get a new T-shirt. … Continue reading →