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Tag Archives: building trust
Create a Traffic Jam at Your Booth
You’re driving down the highway. You see a billboard. You glance at it. Then, your eyes are back on the road. You don’t slow down and read the fine print. You don’t pull over and climb the ladder to get a closer look. You just glance at it and it’s gone. Those advertisers know what they’re doing. They KNOW their audience is a moving target with a very small window for impact and success. So, that message has a powerful graphic. It’s simple, with a memorable message. It brands the company and it’s evocative. It’s the classic example of effective high-speed advertising.
And your booth better be the best damn billboard you’ve ever seen! Continue reading
10 Tips to Turbocharge Your Trade Show Booth Staff (Part II)
I sat down with Andy Saks, Chief Sparkler at the presentation design and delivery agency Spark Presentations, to discuss booth staff performance. From our conversation came the Top 10 Ways to Radically Transform Booth Staff Effectiveness, and last week we presented Nos. 1-5. The conclusion includes some incredibly valuable and concrete ways to get more out of your staffers and get better results: Continue reading