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Tag Archives: Booth staff
This week’s “Hey Newman” blog was to be about ‘going-above-and-beyond, ‘thinking-outside-the-box,’ ‘getting-things-done.’ But instead of speaking about this in the abstract, I decided to invite fellow blogger, Jennifer Canale, to share her recent experience at a small trade show in … Continue reading
The trade show environment is loud. Bright. Flashy. Full of strange imagery and sounds nowhere to be found in the “real world.” (Well … Vegas aside.) It’s enough to overwhelm the senses and dull them to what you’re actually putting before the attendees on the floor—and how that compares to the choices made by every other vendor at the show. If you no longer hear the incessant beeping of badges being scanned, if you’ve gone deaf to the screams of “WHO WANTS A FREE SHIRT?!” … or if you no longer even register the spandex-clad-brand-ambassadors strutting around the show floor, then you may need to rekindle your senses, one at a time.
Stand in front of your own booth and close your eyes. Focus on the sounds from your own personnel and electronics. Focus on the voices and the words of the crowd you’ve gathered. Think about what you hear. Think about what it means for your company and your trade show presence. Next, try a noise-canceling headset and just observe in silence.
Do you want to engage your customers in a conversation? Or do you just want to add to the noise? There’s much you can learn from your own senses … Continue reading
You’re driving down the highway. You see a billboard. You glance at it. Then, your eyes are back on the road. You don’t slow down and read the fine print. You don’t pull over and climb the ladder to get a closer look. You just glance at it and it’s gone. Those advertisers know what they’re doing. They KNOW their audience is a moving target with a very small window for impact and success. So, that message has a powerful graphic. It’s simple, with a memorable message. It brands the company and it’s evocative. It’s the classic example of effective high-speed advertising.
And your booth better be the best damn billboard you’ve ever seen! Continue reading
A few weeks ago at the Supercomputing ’11 trade show in Seattle, I decided to conduct an experiment. I took off my headset microphone, borrowed an attendee badge, and started cruising the show floor. And unlike many trade show attendees, I actually walked into most of the booths. And what I experienced could very well have served as a crash course on “The Top Ten Ways to Get People To Run Away From You.” Continue reading
I sat down with Andy Saks, Chief Sparkler at the presentation design and delivery agency Spark Presentations, to discuss booth staff performance. From our conversation came the Top 10 Ways to Radically Transform Booth Staff Effectiveness, and last week we presented Nos. 1-5. The conclusion includes some incredibly valuable and concrete ways to get more out of your staffers and get better results: Continue reading
If you were truly the most important company on the trade show floor (and everybody knew it), you would walk differently. You would talk differently. There’d be a certain swagger and authority you’d bring to every interaction. Even contemplating that notion and conjuring the mental image creates a bit of a shift. It just feels different. And if carried through to the exhibit hall, it’ll look different to everyone around you. Continue reading
We all want a better trade show booth. We all want to be the hit of the show—the booth that has otherworldly magnetic pull and Gorilla Glue on the carpet keeping those attendees stuck in your space. And we all wish there was an easy way to make that happen.
Well, in some ways, there is! Although it might mean having to be a bit brutal with your booth. Continue reading