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Tag Archives: big benefits
10 Tips to Turbocharge Your Trade Show Booth Staff (Part I)
So much money and time and creativity is spent getting trade show attendees into a booth. Yet a shockingly large percentage of those same exhibitors fail to put equal thought and resources behind what staff should do when people get there. Continue reading
Mad Men’s Guide to Better Trade Shows, Part I
Today I’d like to talk about the ad campaigns themselves. Don Draper and his cohorts understand that in any kind of writing — especially advertising — everything has to be “big.” They understand that, in writing, you don’t give the central character a chest cold; you give him a terminal illness. What makes the plight compelling is how high the physical or emotional stakes are. So, Don or Peggy figures out what’s life-changing about a swimsuit or briefcase or floor wax and ups the ante. Continue reading