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- Coming Soon To a Trade Show Near You
- Rethinking Trade Show Swag
- What Happens in Vegas … Surviving CES 2013 (or any show in Sin City)
- Singing In The Rain
- How To Scream “THANK YOU” (and why you should.)
- A Tip For Exhibitors: Don’t Go To Your Next Trade Show
- Did You Pack Your Trade Show Tool Kit?
- ‘GOT SWAG?’
- “That’s NOT in my Job Description”
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Category Archives: Trade show giveaways
I ran into a guy at an airport recently who was hauling two large company-branded shopping bags. It was clear that he was on his way home from a trade show. Well … it was made even clearer by the … Continue reading
Ever wondered what happens to all that trade show swag after the last day of the show? Well, here’s what SHOULD happen to it. Continue reading
This week’s “Hey Newman” blog was to be about ‘going-above-and-beyond, ‘thinking-outside-the-box,’ ‘getting-things-done.’ But instead of speaking about this in the abstract, I decided to invite fellow blogger, Jennifer Canale, to share her recent experience at a small trade show in … Continue reading
The trade show environment is loud. Bright. Flashy. Full of strange imagery and sounds nowhere to be found in the “real world.” (Well … Vegas aside.) It’s enough to overwhelm the senses and dull them to what you’re actually putting before the attendees on the floor—and how that compares to the choices made by every other vendor at the show. If you no longer hear the incessant beeping of badges being scanned, if you’ve gone deaf to the screams of “WHO WANTS A FREE SHIRT?!” … or if you no longer even register the spandex-clad-brand-ambassadors strutting around the show floor, then you may need to rekindle your senses, one at a time.
Stand in front of your own booth and close your eyes. Focus on the sounds from your own personnel and electronics. Focus on the voices and the words of the crowd you’ve gathered. Think about what you hear. Think about what it means for your company and your trade show presence. Next, try a noise-canceling headset and just observe in silence.
Do you want to engage your customers in a conversation? Or do you just want to add to the noise? There’s much you can learn from your own senses … Continue reading
Be careful that you’re not on autopilot with trade show planning, presentations, marketing and booth design. If you’re just going through the motions and making the safe choices you know will get through the approval process, the specter of “trade show death” is already hovering. I mean, if you’re bored, don’t you think that’s reflected in your trade show presence? Don’t you think attendees can pick up on that tedium and strut right on by? Ennui isn’t exactly a trade show aphrodisiac. Continue reading
We all want a better trade show booth. We all want to be the hit of the show—the booth that has otherworldly magnetic pull and Gorilla Glue on the carpet keeping those attendees stuck in your space. And we all wish there was an easy way to make that happen.
Well, in some ways, there is! Although it might mean having to be a bit brutal with your booth. Continue reading