Comments on: Think ‘Small’ at Your Next Trade Show http://magnetproductions.com/blog/index.php/2010/01/22/think-small-at-your-next-trade-show/ A Magnet Productions Q & A Trade Show Blog Thu, 19 Aug 2010 23:21:27 -0600 http://wordpress.org/?v=abc hourly 1 By: Andy Saks http://magnetproductions.com/blog/index.php/2010/01/22/think-small-at-your-next-trade-show/comment-page-1/#comment-189 Andy Saks Mon, 01 Feb 2010 19:38:20 +0000 http://magnetproductions.com/blog/?p=158#comment-189 Thanks for this post, Ken, lots of wisdom in it. I agree with your core idea: It's not the size, it's what you do with it that matters. People will be far more impressed by a positive experience within your booth than by the size of the booth itself! Thanks for this post, Ken, lots of wisdom in it. I agree with your core idea: It’s not the size, it’s what you do with it that matters. People will be far more impressed by a positive experience within your booth than by the size of the booth itself!

]]> By: mavro http://magnetproductions.com/blog/index.php/2010/01/22/think-small-at-your-next-trade-show/comment-page-1/#comment-187 mavro Sun, 24 Jan 2010 19:39:46 +0000 http://magnetproductions.com/blog/?p=158#comment-187 I wish I had taken a picture. A classic 10x10 trade show booth where I really could not detect what they do. One guy sitting there, avoiding eye contact. Natually, I had to ask "What do you guys do?". He mumbled something is broken english and gave me a pencil with his company name as a gift. Yes, a pencil. I'll bet it had lead paint on it too. Small is often better, but having a plan and a message is still a good "safety tip" :) One "small is better" strategy that saved me tons of money in years past is to have a small space, lots of signs to drive traffic our way, and a "private invitation only" suite at the venue hotel. Makes prospects feel special too, and is much cheaper floor space. Ken, have you every done a "show" purely at the hospitality suite and not on the show floor? Cheers! I wish I had taken a picture. A classic 10×10 trade show booth where I really could not detect what they do. One guy sitting there, avoiding eye contact. Natually, I had to ask “What do you guys do?”. He mumbled something is broken english and gave me a pencil with his company name as a gift. Yes, a pencil. I’ll bet it had lead paint on it too.

Small is often better, but having a plan and a message is still a good “safety tip” :)

One “small is better” strategy that saved me tons of money in years past is to have a small space, lots of signs to drive traffic our way, and a “private invitation only” suite at the venue hotel. Makes prospects feel special too, and is much cheaper floor space.

Ken, have you every done a “show” purely at the hospitality suite and not on the show floor?

Cheers!

]]> By: Robin Bell http://magnetproductions.com/blog/index.php/2010/01/22/think-small-at-your-next-trade-show/comment-page-1/#comment-186 Robin Bell Sat, 23 Jan 2010 16:11:31 +0000 http://magnetproductions.com/blog/?p=158#comment-186 Hey Ken! I was just at a show in a 20x20 booth and my area of the booth was a small section. I had a fun, 4 minute interactive presentation that filled my area of the booth and then I guided the attendees on into the booth to other game type stations run by the booth staff. We stayed crazy busy for most of the show. The point is what you do with the space you have and you offer great advice for that! Hey Ken!
I was just at a show in a 20×20 booth and my area of the booth was a small section. I had a fun, 4 minute interactive presentation that filled my area of the booth and then I guided the attendees on into the booth to other game type stations run by the booth staff. We stayed crazy busy for most of the show. The point is what you do with the space you have and you offer great advice for that!

]]> By: Richard Laible http://magnetproductions.com/blog/index.php/2010/01/22/think-small-at-your-next-trade-show/comment-page-1/#comment-184 Richard Laible Fri, 22 Jan 2010 21:17:12 +0000 http://magnetproductions.com/blog/?p=158#comment-184 Ken, What great advice. I too have been seeing more professional presentations in smaller booths. Looks like more clients are "figuring it out" in that, you don't need to spend a ton to make a big splash. Cut down on space, not on the activity, and the ROI will follow. Love your blogs ... keep 'em coming! RL Ken,

What great advice. I too have been seeing more professional presentations in smaller booths. Looks like more clients are “figuring it out” in that, you don’t need to spend a ton to make a big splash. Cut down on space, not on the activity, and the ROI will follow.

Love your blogs … keep ‘em coming!

RL

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