Ken NewmanIf You’ve Got the Right Ingredients, Your Next Trade Show Presentation Can Be DeliciousA number of years ago, I had the pleasure of spending the better part of a month in Tuscany; hiking, biking … and eating. I have always...
Ken NewmanSmileDialogue from a recent trade show: Me: Traffic’s not nearly what we were hoping for, huh? Exhibitor: Yeah, a lot less people. Seems...
Ken NewmanTop Ten Tips to Turbocharge Your Trade Show#1 Smaller Can be better. When selecting your booth size, keep in mind that investing in a 20 X 40 might not guarantee you a more...
Ken NewmanLead GenerationAre you tired of going back to your office with a paltry 200 leads from your last trade show?
Ken NewmanMagician“We would never consider using a magician for our trade show booth. That’s really not our brand.”
Ken NewmanTrade Show BoothWe all want other exhibitors looking our way and saying, “What the heck are those guys giving away over there?”